Mark your calendars, Melbourne—Luke’s Bánh Mì is officially opening at 518 Little Bourke Street on Wednesday 17th September, and we’re throwing a party to match the flavour.

We’re talking bánh mì, beats, giveaways… and a launch-day offer worth queuing for.

Opening Day Offer – 50% Off First App Order at Little Bourke St Bakery

We’re giving 50% off your first order on our Mì Eat Club App (max discount of $30)!

✅Offer goes live on App: Monday 8th September 2025
✅The offer will appear on the App in the Rewards section —just tap to claim
✅Redeem ONE DAY ONLY: Wednesday 17th September 2025 by placing your order through the app to pick-up at Little Bourke St
✅Only valid at: Luke’s Bánh Mì, 518 Little Bourke St, Melb CBD
✅Trading 8am–4pm

Hurry, until sold out or close of business!

You’ll be among the first to try our brand-new Crispy Duck Bánh Mì, a collaboration with Luv A Duck, and the freshly launched Skewers range—both making their Melbourne debut. Whether you go classic, vegan, or something new, it’s all 50% off if you claim early.

What’s Happening on Launch Day?

From 12pm to 2pm, we’re turning up the good vibes with a live Red Bull DJ, free samples, and giveaways to keep the lunchtime energy buzzing. It’s a mid-week mood booster—and we’ve got the crispy baguettes to match.

Come through for lunch, grab your first feed at 50% off, and soak up the Little Bourke Street energy.

Find Us Here:

Luke’s Bánh Mì – Little Bourke St
Ground Floor 3, 518 Little Bourke Street, Melbourne CBD
(Southern Cross end)
Open from 8am to 4pm

T&Cs

1. Offer starts 8 Sep 2025 (Monday) and ends 5PM 17 Sep 2025 (Wednesday)
2. Offer is 50% Off first order at Little Bourke via the Mì Eat Club App, with a max discount amount of $30
3. Offer can be claimed from 8 Sep 2025
4. Redeemable only on 17 Sep 2025 by placing your order through the app for Pickup at Little Bourke St location
5. Valid only at Luke’s Bánh Mì 518 Little Bourke St location
6. Available until food runs out or close of business (4pm) on 17th Sep 2025
7. Offer expires at 5pm on 17 Sep 2025
8. No exchanges
9. Not valid with any other promotion
10. Standard App/ Online T&Cs apply including (a) No bulk Orders & (b) No Refund for wrong pickup location

We’ve done the hard work baking. Now it’s time to party—with crispy duck, juicy skewers, and a killer deal.

Luke’s Bánh Mì – Same, Same but Better.

Now open at Ground Floor 518 Little Bourke Street.